Uniqueness in a Flooded Market
There are millions of websites on the internet and some of them even have duplicate content. What the free wordpress themes do is to allow users to create their personalized versions of the basic structure of a web page. 
Being distinctive is a definite advantage on the internet because it allows the surfers to immediately connect with your website if they are looking for a particular product.
A great case in point that illustrates the power of uniqueness is the Hoover brand. The brand was so successful at identifying itself with the product such that we no longer think of the actual name for a Hoover. This is something that other brands can only envy. With the free wordpress themes, you can start to build your brand awareness on the internet.
Blogging has become a pastime and a source of income for hundreds of thousands of people on the internet. Among the many bloggers that are flooding the market, you will find that a significant percentage of them have used the free wordpress themes. The fact that the program will let them customize their web page means that they can still compete for visitors even with the remarkable similarities in content and presentation.
Benefits of Flexibility
The themes that people put on their websites are static if they are inbuilt and are not based on programs such as the free wordpress themes. This means that even if there is negative feedback about the theme or the website, it is very difficult indeed to change it unless the web developer undertakes a full technical audit. This takes time and money thus the reason why some people just ignore it and hope for the best. Even the very best designs can become boring if they are left out for too long. This then leads us to consider that the free wordpress themes give the backend people the opportunity to really go over the themes that they have and change them if necessary.
If you really want to be clever about the way that you run your website, you might consider placing the different themes from the free wordpress themes at different times of the year. The only problem with this tactic is that you might lose the unique look that helped to market your website. Some users might begin to think that they are visiting a different website just because you have different themes on different visits. It is never a good idea to confuse your customers because they might decide never to return.
When you use the free wordpress themes imaginatively you will create a website that is not only technically sound but one which is capable of attracting your clientele in their droves to visit and hopefully buy your products. This is after all the ultimate aim of the web developer and internet marketer. The satisfaction of making the profits is only matched by the pride that you have in seeing your wordpress website up in the lights.